Year: 2011

Our Happy Holidays Story about the Power of Social Media, A Real Life Story of How Staying Connected Brought our Dog Obi Home

During the week of December 6th, two weeks before the holidays, my parents and our dog Obi started their annual trip from PA to FL. It’s a long drive but my dog doesn’t like to fly.  On the way, they stopped in Florence, SC to break up the trip and give Obi some time to…

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Trulia Needs to Make Greater Strides in their Real Estate Data Accuracy to Catch Up…

In their recent year recap, Trulia Founder and CEO, Pete Flint made a point of noting that Trulia has made “great strides” with the quality assurance program which manages the accuracy of their MLS listings. He goes on to note that the QA system patrols their more than 400,000 listings for more accuracy for their…

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You (Will Be) Here! Relocation and Mobile Real Estate

REALTORS® – what percentage of your real estate clients are relocating home buyers? Chances are, you have a few on your prospect list right now. When a homebuyer is moving to a new location, the real estate purchase process falls more heavily on the agent or broker than when the client lives local to their…

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Branded Mobile Apps and their Potential to Connect with Consumers like Never Before

Over the course of the last decade, mobile phones have evolved to more than just a simple communication tool. With a plethora of features and functionalities now commonly available within most of our smart phones today, we use these devices as a catalyst for how we access information. Most people can surely relate to a…

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Mobile will get your Brand to the “Forefront of Millions of Potential Customers’ Minds”

In an article for Research 2 Guidance: The Mobile Research Specialists, Ralf-Gordon Jahns discusses why his company thinks mobile applications will become as important for companies as their websites. The mobile app marketplaces are constantly changing and developing. This constant positive growth has led Ralf to his list of six reasons to support the companies’…

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Join the Next Smarter Agent FREE Webinar -Own your Own Mobile Real Estate Leads!

Mobile Knowledge is Power!  Calling all real estate professionals, sign up for Smarter Agent’s free webinar and learn how our mobile solutions can increase your brand awareness and build your business. Research shows that within the next three years more than 50% of consumers will access information from their mobile phone. What does this mean…

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Smarter Agent Announces New MLS to their Mobile Real Estate Application

FOR IMMEDIATE RELEASE: Contact Person: Tracie Close, Online Marketing Manager Company Name: Smarter Agent, LLC Telephone Number: 856-614-5468 Fax Number: 972-215-0236 Email Address: tclose@smarteragent.com Web site address: http://www.smarteragent.com Smarter Agent Announces New MLS to their Mobile Real Estate Application Camden, NJ. December 13, 2011 — Smarter Agent, the leading mobile real estate application in the…

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Mobile Real Estate Apps Focus on Clients Needs, Build Agents’ Brands

I just finished attending 2 days at the Triple Play Real Estate Expo in Atlantic City last week.  Many people stopped by the Smarter Agent booth to learn more about mobile marketing and some people truly understand the importance of adding a mobile solution to their future marketing plans.  We were able to talk about…

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QR Codes Offer an Opportunity for Realtors to Own their Own Technology

Imagine a tool that gives you access to complete MLS real estate data by just scanning a bar code. QR codes, partnered with Smarter Agent’s scalable platform, act as an integrated method to put real estate information in the palm of anyone’s  hands on nearly any mobile device imaginable. A few months ago, the company…

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A Mousetrap for Agents and Brokers

I was talking with an agent today about mobile at the Triple Play Expo. He made the point that Zillow has built a better “mousetrap.” So, why not push his clients to them and have those same clients call him back. The issue is there is no better mousetrap than brand loyalty. That brand is…

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